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Polly right is a mother of three she also has sons Gabriel, 22 and Finlay, 17, with her photographer husband Iain and is SuperHuman was founded by Rebecca Rhodes, 44, and Sandra Peat, 42, who feel brands are failing to realise just how midlife women have changed. Armed with negative stereotypes about older women, companies still focus on millennials despite the greater financial firepower of plussers. In short, women in their 40s, 50s, 60s and beyond no longer associate themselves with a life of lawnmowers and Rotary Clubs, cheese and wine parties, elastic waists, river cruises and walking tours of Madeira.
Everywhere we look, highly visible older women are rewriting all the rules.
We get involved, stay curious, mentor others, and are passionate, compassionate, creative, confident, collaborative, global-minded risk takers. This attitude can be helped by the way we look. Her researchers have found that people who feel old compared to others tend to age faster, and a major factor in this is the way they dress. Those in the study who wore uniforms, and so dressed the same as younger colleagues, suffered fewer age-related illnesses.
Indeed, a glance at shots of classic perennials Julianne Moore, 56, and Emma Watson, 27, reveals that despite their three-decade age gap, they favour an identikit look of striped tees, oversized coats, leather jackets, jeans and trainers. Instead I like to look cool and sexy, and I live in trainers to the extent that I wonder why I even have my other shoes. Almost 80 per cent said they had a strong appetite to explore and experience new things with or without their.
When her year-old daughter became vegan a year agoauthor Fiona Gibson, 52, ended up dramatically changing her own diet. I probably eat vegan four days out of seven now. While plus women feel very confident in their abilities and opinions, 48 per cent of those surveyed said they felt less confident about their appearance than they had a decade ago, citing pressure to stay looking young — and 83 per cent felt this affected their self-image.
Entrepreneur Grace Fodor agrees. Two years ago, she founded cosmetics brand Studio 10, aimed at women in midlife. The future, says Gina Pell, lies with forward-thinking companies such as Netflix and Amazon who profile customers by their tastes, not by their age. We urge you to turn off your ad blocker for The Telegraph website so that you can continue Women wanting sex Telegraph Creek access our quality content in the future.
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Ageing with attitude: how to get older and not give a damn